Why the focus on Digital Marketing?
a) Because its 2017, and the days of advertising through newspapers/TV/radio/print media/and anything-else-that’s-not-digital have gone the way of the dinosaur.
b) Because you’re on the Web right now, and probably found us through Google.
c) Because you need to reach your customers.
d) All of the above.
A comprehensive digital marketing strategy based on strong SEO is the key to increase consumer traffic to your website. And not just any traffic, but relevant traffic using a targeted strategy we’ll develop with you for your brand. More relevant traffic means more potential customers interacting with your brand, more sales, and more revenue. More traffic, more revenue, and at the end of the day that’s the whole point, right?
Why focus on organic SEO instead of purely paid campaigns?
Lots of reasons:
- Search engine users overwhelmingly click on organic results on search engines by a margin of 94% to 6%. (source)
- Users spend 15x more time looking at organic results than at paid results. (source)
- 86% of sales resulting from search engines came through organic listings. (source)
In other words, organic search is more trusted by searchers, more used by searchers, and yields searchers more likely to become paying customers than paid search.
There’s a time and place for pay-per-click campaigns to work in tandem with organic SEO, but you’ll have a stronger digital marketing strategy and better results if the core of that strategy is organic SEO.