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93% of all online interactions start with a search engine.
75% never make it to Page 2!
70-80% ignore the paid ads!!
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Steve Muigai has joined Digital Footprint Marketing- Hospitality Solutions as their Head Mixologist. An acclaimed mixologist with over 18 years of experience, he honed his craft as Head Mixologist at world-famous Burj Al Arab Dubai for over 10 years.
Mr. Muigai brings international flair and bar knowledge- empowering mixologists and bar staff to create unique libation experiences. Many of his students have gone on to be recognized internationally under his tutelage.
Steve himself has been recognized across the globe by the:
- International Bartenders Association
- United Arab Emirates Bartenders Guild
- United States Bartenders Guild
- New York Society of Mixology
- Bartender Spirit Awards
He understands the pressures of delivering for businesses to deliver world-class, premium beverage products for their customers. His attention to detail, commitment to hands-on implementation, adaptability to regional and logistical challenges and uncompromising quality standards allow us to offer unrivalled support for your team from project to operation. As Head of Mixology at DFP Hospitality Solutions, he partners with businesses to improve their beverage and bar operations through DFP Hospitality’s Mixology services.
For more info on how DFP Hospitality can help your restaurant, bar, or hotel’s beverage program, contact Steve at smuigai@dfpmarketing.com or visit www.dfpmarketing.com/hospitality
DFP Hospitality’s FREE guide on how, in 30 days, to increase your restaurant’s:
• Site Traffic
• Social Media Engagement
• Foot Traffic
Click here: How to Increase Your Restaurant’s Site Traffic, Social Media Engagement, & Foot Traffic In 30 Days
Mohammad Al Qawas has joined Digital Footprint Marketing, becoming a Partner and now leading its Head of Hospitality Solutions division, as reported by Digital Journal, The Daily Herald, and StarTribune Business.
Mr. Al Qawas has over 15 years of international experience in the hospitality industry, having overseen hospitality operations in Dubai, Amman (Jordan), Chicago and New York City. Over the years, he has held various Food and Beverage Management positions for international hotel chains and independent fine dining restaurant operators, including Burj Al Arab Hotel Jumeirah Group, Marriott Hotels & Resorts, Okku Dubai, China Grill Dubai, White Dubai and most recently, Alhambra Palace Chicago.
Mr. Al Qawas has developed a portfolio of innovative ideas, concepts and business solutions that take a unique approach towards each business project, delivering key findings and strategic solutions that reflect the objectives of his diverse clients. He works directly with key stakeholders to align strategic initiatives – creating individual and stand-alone restaurants, ensuring a profitable F&B operation from incubation to launch. This includes working with third parties, celebrity chefs, and developing new F&B concepts and creating concepts which can be rolled out and managed in different locations- without losing sight of the uniqueness and specificity of each location.
He advises owners, operators and investors on suitable concepts and assists with the development, operation, and management of stand-alone restaurants, and has managed restaurants on behalf of third parties and guided joint venture concepts.
Feel free to contact Mohammad at malqawas@dfpmarketing.com for more info on how he has helped our clients achieve their hospitality management, marketing, and operations goals or visit www.dfpmarketing.com/hospitality.
Our hearts and thoughts go out to the people who have been affected by COVID-19 and we appreciate the healthcare workers, local communities, and governments around the world who are on the front line working to contain this coronavirus.
We’re advising all of our clients and business partners to first and foremost- stay safe and healthy. Take the advice of our leading health care professionals, wash your hands and maintain good hygiene. Whether it be in your office or place of work, it’s important that you let your employees and customers know that you’re remaining vigilant in this practice.
Let your employees and customers know that you’re closely monitoring the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and local health agencies for the latest developments related to COVID-19 and following the guidance of government and public health officials.
It’s important that you let them know that your business is reinforcing these agencies’ recommendations on the appropriate health and safety measures within your own teams.
Your employees will be comforted in knowing that your offices are a safe place to work. Your customers will be comforted in knowing that your retail store, hotel, or restaurant is a safe place to visit. Let them know that your establishment is open for business and inform them of all the steps taken to ensure your business is a clean and safe environment. This could be an email to your loyal customers, posts on your website and social media channels, and newsletters and brochures. We’re happy to help assist in this regard.
We will get through this together, and are ready to support our partners in any way we can.
Sincerely,
Your DFP Team
The numbers are staggering- over 3 billion people using social media daily.
Putting a focus on your business social media in 2020? Good idea.
Then you need to know what trends are most important right now:
- We’ll start with our reigning social media platform king– Instagram.
- The death of likes- the like button will be slowly disappearing this year. You eventually won’t be able to see likes on other people’s posts but will be able to see the number of likes on your own posts.
- DFP Tip: Comments and true engagement will be key. Focus on driving the conversation with engagement-inducing content!
- Speaking of engagement, communities will continue to matter more and more this year. Truly connecting with likeminded people, whether it be Facebook groups, or a Whatsapp group chat- will be more important than ever.
- DFP Tip: Don’t just create a company page to garner likes and followers. Create your own groups on LinkedIn (and FB) and foster engaging conversation.
- Influencer marketing is only going to get bigger and bigger. Full-time influencers are becoming the norm, hawking every product and service under the sun.
- DFP Tip: Look for authentic influencers in your niche. Kim Kardashian isn’t the best influencer for your pet store. Engage with influencers who are authentic and truly passionate in your space- it’ll build more trust with your audience!
- Video-video-video! Some studies are estimating that over 80% of all web traffic in 2020 will be video.
- DFP Tip: Be creative- make inspiring videos that your audience hasn’t seen before.
- DFP Tip: Keep it short and sweet! Capture the user’s attention within the first 3 seconds.
- DFP Tip: Expand past YouTube- TikTok, Lasso, and Byte are the big risers in the video space. TikTok especially has a huge reach with Millennials and Gen Z’ers.
- Focus on your Analytics.
- Social ads. Influencer campaigns. Organic social programs. The amount of social data at your fingertips is multiplying. Treat your analytics the same way you would an SEO or PPC program, with a heavy emphasis on KPI’s and measurement.
- DFP Tip: In addition to your in-platform (FB, IG, Twitter, etc.) analytics, track and measure your social traffic within Google Analytics. Identify what’s working and what’s not, track historical trends, optimize towards best performers, and monitor user site behavior and path to conversion.
Like this article? Interested in learning more about social media marketing for your business? Feel free to reach out directly– we’re happy to help!
Google Search on desktop is changing- more prominent “Ad” distinctions and organic site favicons. We’re big fans already.
2019- The Year of Instagram
Sorry, Twitter.
Move over, Facebook.
Google+ – we hardly knew ye.
2019 will forever be known as the year of Instagram, as it passed the magic 1 BILLION user mark. Our year-end review breaks down some of the year’s biggest highlights on the king of social media platforms.
Hiding Likes
Influencers beware- IG started testing hiding like counters in a few different countries (Canada, Brazil, Japan) this year, and now its coming to the U.S.
Turning this to this:
Are you an influencer worried about this change? Or just a regular chap or lady that likes the likes? No worries- comments aren’t going anywhere, and that’s the real currency of engagement.
IGTV
You wanted to post longer videos- you got it. IGTV was born and allows users to upload videos up to 10 minutes in length.
Verified and popular users- 60 minutes! Yep, that blue checkmark lets you upload an hour of content.
This year, IGTV began allowing users to upload and view videos both vertically and horizontally.
Reels
First copying Snapchat, not Tiktok. Reels is a new mode within Instagram stories meant to replicate the video-sharing social network TikTok.
What does Reels do? You can create short videos, upload them, remix them, add a music library and more. Right now, it’s only available in Brazil- but as with every other test, prepare for it to hit the U.S. soon!
How do I get in on the action?
Interested in learning more about how to use Instagram to build your business?
Are you a personal user who wants to grow their following?
Or want a shoutout from an authoritative influencer?
Contact us today and we can help!
Check out our new Social Media Marketing page and let us know which social media platforms you prefer!
